Monday, April 29, 2013
1. Be helpful – if someone is asking a question online ( and you know the answer) then provide good information to them and no you dont have to promote your link, just help them! The result is that people will see you as being credible and this will earn you traffic to your primary business.
2. A simple way to earn traffic is by adding social sharing buttons to your site. We all have heard this, but why go to that effort? I think we assume that because we have written the most stellar and amazing content for our readers, they will just want to share it. The reality is that people are so busy, people really do forget. Making it easier to share with easy to see sharing buttons and within our content using words like ” if you like this post then share ….” is a simple way to create traffic back to our primary business.
Saturday, April 27, 2013
In fact I believe that in a settings different than an online course, you could spend 2 weeks to one month on previous assignment where you join groups of people who might be interested in your product. You would need some time to analyze those people and start establishing yourself as an expert or as a person passionate about this area.
The problem is that if we wait 2 weeks or one month with the next assignment, we will be taken away by other tasks of our life from this course.
In fact previous assignment should be your ongoing activity from now on.
Reading newsletters of your competitors, and watching them how they are doing it, should be always on your mind.
At least this is what I do. I learn from my competition all the time.
I'm subscribed to lots of newsletters. Maybe over 50. It is impossible to read them all, but you can just skim their headlines and if you see something of interests then read it.
So here it goes.
Now I will explain your next step, which will be one of the last ones in an ongoing effort to determine what your business should be. If you have business running already and are wondering if this is the right business to be in, this step will allow on testing this.
Since you are a member of various groups (Previous Assignment), you are following their discussions and you are seeing what the main topic of those discussions is.
The topics which you will see might be something totally different than what you expected from a group with this kind of focus.
You should identify what is the main need this group has. e.g. If you are into fishing, you will run into discussions about people asking what is the situation in certain areas of the country in regards to fishing. They will be talking about certain lakes or rivers.
What if you would come up with the idea of putting together a site which would provide e.g. live weather information in specific fishing areas. You could also provide other important conditions like access to the area, accommodations and supply of fishing equipment in this specific area. Info about other attractions available in the area.
You could send email reports to your members about conditions in the area they need.
You could have private site for a fee to those who are interested in exchanging information (community site).
Remember some anglers are nuts. They will pay any money you ask if you have something of value for them.
Believe me that this is true. I'm fishing myself and know a few of my friends.
|Bogdan Fiedur with the Pike|
This is just to demonstrate how you should be thinking to formulate your product.
Let's assume that you have an idea already, based on the above concept.
Now you need to approach your list and ask them a question.
When I was writing this workshop I asked readers of Adland Digest, if they would be interested in paid version of this newsletter. I received about 200 responses with suggested prices and the reason why someone would be willing to pay for it.
I was given tons of ideas.
I did the same with my recent book "E Business Success Blueprint". Before I have decided to write it, I sent many emails where I asked for price and I have provided topics of my future product just to test if there is demand for it. I received over 300 emails, which gave me confidence that I'm on the right track.
**Side Note End***
In my case I had already emails of my subscribers before I asked my questions, which might be not true in your case. Don't worry, I will show you how to build a list while you are testing your idea, before you even spent time on creating it.
You will be asking people from groups (previous assignement) to which you have subscribed, to fill out a survey for you. There are many sites which will allow you on running free surveys, but I use this one and recommend it to you.
You can run up to 100 surveys for free.
Create an account for yourself at the above site and play with it to create your first survey.
1. The first question on your survey should be name of the responded and possibly email address. You can tell them that you will give them free gift if they leave email address with you. We will talk later on how to come up with attractive gifts.
2. Second question would be as follows -
If I would offer you product/service XYZ would you be interested in it.
You can provide option e.g. from 1 to 5 where 1 is not interested to 5 very interested to get more clear info.
3. The third question.
How much would you be willing to pay for this product?
When you created your survey, test it and obtain link for your respondents.
Now go to each of your discussion groups and tell them this.
Add your own style to it. This is just basic idea.
I need your help.<------Letter end---->
I'm working currently on the product which based on my feeling would help at least 90% of subscribers to this list.
I need you to go to my site and answer couple of quick questions.
The survey won't take more than 2 minutes of your time and will help me determine if the product I'm thinking of is for you.
Once I have the product ready, I will give you 50% of my main price, just to thank you for your feedback.
I'm also offering free gift for you right now for helping me with my decision.
Note that you are not sending any ad to the group, yet you are advertising your future product. You are asking for help, and most likely those who are actively participating in this group will give you their feedback.
Freebie seekers will want your free gift.
You will accomplish 5 things in this assignment.
1. Create a free survey site. No html needed. Anyone can do it.
2. Test your idea.
3. Build mailing list.
4. Build your list of future customers.
5. Show that you are an expert in testing the market
Believe me there is no other more effective way of obtaining your customers.
The only other way is buying mailing lists from list brokers which can cost a lot of money and also be disastrous if you don't test it or get ripped off.
This assignment I want you to repeat for each of your ideas and use it once you have established purpose of the group which you have joined and once you know their needs.
Adlandpro.com Copyright 1998 - 2013 - All rights reserved .
Wednesday, April 24, 2013
Saturday, April 20, 2013
|Customers lining up for goods|
Once you determine the product of your choice, I'm planning to introduce you to the concept of product launch. Product launch should be organized as an event in order to make your customers aware about it before it is actually offered.
Anyway, let's jump to the next lesson, which today will be about obtaining tools to test your best selected business. I assume that you have tested your keywords and determined which are most advantageous to start new business. I also assume that you have visited sites of your competition, signed up for their newsletters and joined their affiliate programs.
Have your keywords ready for this step.
You've noticed that part of the subject of this message is "Start looking for your customers"
My assumption also is that you don't have your product yet.
As you know my approach is that you should have customers first before you develop your product. You need to know that there are people who want your product before you spent time and money on creating it.
Now we will be jumping into real world and do the testing what kind of demand we have for the product we want to offer.
For this we will be using following existing communities.
Yahoo groups http://groups.yahoo.com
Google groups. http://groups.google.com and G+ https://plus.google.com
and following online communities
I will explain the concept in regards to Yahoo groups and you will apply it to all other ones.
What you want now is to access existing interests groups on Yahoo and join them.
1. Access this link. http://groups.yahoo.com
2. In the search box where it says "Find a Group" type your keywords.
e.g. for "piano lessons" I found 16562 groups.
Each of the groups has shown number of members subscribed to it just below the heading for the group.
3. Research all of the groups and look for ones which have the largest number of members. If you see a group with 5 or 2 members, just forget it. Anything bigger than 50 consider as your target.
4.When you click the heading of the group, you will be given option to subscribe yourself to it. Do this by clicking button which says "Join This Group"
5. Set your settings to receive contribution to this group by email as "individual emails" under "Edit Membership" option
6. Read past messages in this group. Join as many such groups as possible. Now do this with Google groups. Remember when you looking for groups within G+, access communities https://plus.google.com/u/0/communities and when searching select "communities" from the drop down box.
On Facebook type your search term in the search box at the top and first results will be pages dedicated to your search topic. Visit those pages and like them. Ask their owner to become your friends.
On Twitter, search for your term and follow people who you find in search results.
Join Ryze.com, Tribe.net.
This tasks itself can take more than a day of work, I also know that you are asking why you need that.
You will be member of those groups for as long as you are in the business you have selected. You need to follow your competition for as long as you are in this business.
I want you to monitor messages which will start coming from those groups to your email address.
Notice who is most active and visit their websites. This is your competition who knows how to utilize free online resources and how to build trust with others who are interested in the same topics.
This is how I started my company. This was in 1998 and I didn't have all the tools which are available today.
There was also no Yahoo groups, Facebook, G+ and Twitter.
I used News Groups for that and they was a source of my first customers.
I won't reveal yet other steps so I don't overwhelm you now with information, but that will be your most practical task to this moment where you will actually see results of your work to date paying off.
If you've done your homework properly, you will start seeing some shape to these steps and results will become tangible.
The other important move is that when you join following communities
you start learning how to build your network of associates, friends and how to find people related to your business.
Just determine how to do this and don't offer anything to anyone.
No ads. I can tell you now that you won't be placing any ads in any of those communities now or later.
Your goal is to monitor those groups and become their members.
The next step will be very exciting.
Adlandpro.com Copyright 1998 - 2013 - All rights reserved .
Friday, April 19, 2013
|Adlandpro Affiliate Program|
When assessing Affiliate Programs, some of the key factors that should be considered are:
1. Incentives and Benefits
Wednesday, April 17, 2013
|Let's do the imposible|
Did you know the quotes get tweeted more often than other snippets of information 30% more the last time I checked.
Friday, April 12, 2013
|Adlandpro Social Media Cloud|
|When nothing bites Photo by Bogdan Fiedur|
As most of you are aware, two incredible ladies from different parts of the world passed away, one being...
Wednesday, April 10, 2013
|Google page rank and Alexa ranking|
This work you are doing now will also allow you to zero-in on those keywords which you have researched. Those keywords you can later use to optimize your pages and to purchase advertising for.
As a next step we will use those keywords to research our competition.
You will need to download two tools.
1. Alexa toolbar.
Alexa toolbar will allow you to determine how much traffic the site you are visiting is receiving. You will be also able to determine their physical location, find their contact email and see other related sites. Once toolbar is installed this information is instantly displayed for you while you are browsing.
To get your Alexa toolbar access this link and once there click "Install Toolbar"
They also have toolbar for Firefox
2. Google Toolbar
Google toolbar will allow you to see page ranking by Google. Google ranks pages from 0 to 10 where ten is the highest. You can read about Google page rank here.
Access this link and install Google Toolbar. http://toolbar.google.com
You can also install SEO tools for Chrome here
I haven't really evaluated this tool yet, it appears to have some errors.
For Firefox you could install this add on.
If you don't want to install any add-ons, you can just use this web based page rank checker.
Once you have installed toolbars let's get to researching your competition.
Observe your Google and Alexa toolbars which are attached to your browser.
If you don't see Alexa and Google toolbars go in IE as follows
View--->Toolbars and then check Google and Alexa toolbars.
Access http://www.google.com and type first best keyword you have researched yesterday.
Google will bring you to the page with results. As you know Google will list most relevant results from the top down.
Visit the first site you see on the result page.
Google and Alexa toolbars will display new information.
Alexa Toolbar on Firefox will show in right bottom corner graph and number next to it. This number is a rank for the site. E.g. where I'm editing this article on blogger.com their rank is 49.
What this means is that Alexa is ranking blogger.com today as top 49 site in the world.
The smaller the number the more traffic this site gets.
You can click on this number on your toolbar and you will be taken to Alexa site where you can find more info about it, including traffic graphs, site linking to it, reviews and site history up to 1 year.
Google toolbar will show you a small indicator with description "Page Rank". If page has any rank green indicator will show you how much Google values this page.
Notice that Alexa is ranking the entire site, whereas Google is ranking the page.
In case of Google, the bigger the number that higher the ranking.
If you see a page with rank 3 or higher, these pages are worth looking at.
Your goal is to search for sites which score well for your keywords and visit them.
This is your competition.
The two toolbars will show you how important is the site.
The more importance this site has in eyes of Google and Alexa the more time you should spend on it.
This is your competition which does well and you need to pick up as many ideas as you can from their design and approach.
Notice what struck you when you went to the site. Was it easy to navigate and find what you would be looking for. Do they have newsletter. If they do, join it. In their newsletter they will tell you how to run this business.
If they have affiliate program, join it. They will tell you how to run a business and how to attract affiliates to it.
Have a nice weekend and research your competition.
Visit all sites from the first and second page of Google results.
You might also check sites which are on the right side of the Google pages from Adwords. These are paid advertisers which were bidding for your keywords. This is your most aggressive competition.
The more you understand success of your competition, the faster you will be able to get your business off the ground. If you have business already in that area, this will help you on improving it.
Adlandpro.com Copyright 1998 - 2013 - All rights reserved .
Monday, April 08, 2013
1 ABUNDANCE is the rule of plenty. It is all around you.
2 ABUNDANCE flows from your spirit, through your mind and body, into your reality.
3 ABUNDANCE is your creativity manifested.
4 Your level of consciousness co-relates to your level of ABUNDANCE . The higher your level of consciousness, the higher your experience of ABUNDANCE .
Friday, April 05, 2013
When I told you at the beginning that I would tell you all my techniques, some of you probably didn't realize that there will be so many steps to be completed in order to get to that point we are now.
Remember, there is no golden bullet.
There are steps and there are skills to be acquired in order to be successful with your internet business.
Once you understand these tedious steps which don’t seem to be taking you anywhere right now, you will realize that it takes sometimes only very small adjustment in order to get your business on the higher level.
Remember that winning horse wins most of the time just by a nose, but gets 90% of prizes.
Another one, the devil is in the details meaning that going through these tiny steps can reveal a problem with your chosen business which you may not have seen without going through these steps. In this case it is a good thing because you will find it early enough for you to deal with it properly or change direction if necessary.
Today I want to show you how you determine your competition.
Please make sure that you have your keywords handy. You’ll need them to complete this step.
Simply access Google web search screen.
Start typing in the search box and you will see suggestion for common searches related to the keyword you are typing.
E.g. if you start typing word "truck" Google will offer you as a suggestion "truck for sale" and as you continue to type to accept the suggestion Google gave you, you might get more detailed suggestion. At the same time portion below the search box gets filled with results for you for so far entered keywords combination.
Above the results you will notice that there is a line which says.
About 71,800,000 results
Today we will be using those numbers to analyze our competition.
The bigger the number, the more competition you have.
Again, the more narrow/specific your search (more keywords), the more targeted results you will be getting.
You can do search for "Trucks" and see that there are 593,000,000 results.
whereas for "Trucks accessories" 20,700,000 results.
You have to understand that all results for "Trucks accessories" are contained in results "Trucks"
How do you use those numbers from previous lesson with the numbers today?
In previous lesson you were looking for search keywords with largest numbers of searches to determine if there is demand for your solution. Those numbers gave you an indication of how many people were looking for your solution.
Today you want the number next to your keyword as small as possible. You want to have your competition as little as possible.
The numbers you see below the search box indicate how many competitors you have in this area.
For example for keyword "Unicycle" Google keyword suggestion tool showed 135,000 global monthly searches and 8,100 local monthly searches and competition was low.
When I use web search on Google for keyword "Unicycle" I'm finding 5,100,000 documents.
As you can see that ratio of documents on Google search to searches in Google keyword suggestion tool is around 38:1
5,100,000 / 135,000 = 38
For every person searching for the keyword “Unicycle” there are 38 documents which match this keyword.
At the same time "Truck accessories" on Google keyword suggestion tool gives me 246,000 global searches and 33,100 local searches.
Google search gives us 20,700,000 documents.
The ratio is 84:1 for global searches.
I would stay away from "Truck accessories" business and would go into unicycle business because it has more than twice as much chance of being successful.
In other words greater interest and fewer competitors.
Do your testing and comparisons for several of your business ideas and their respective keywords.
In the next lesson I will show you how to research your competition and pick up the ideas which work for them and how to spot the wrong ideas in order to avoid them.
Adlandpro.com Copyright 1998 - 2013 - All rights reserved .
Wednesday, April 03, 2013
With ppc search engines, you bid for the ranking of your keyword and only pay each time a visitor clicks on the ad or listing that is associated with your keyword. The benefit
of this is that your visitors are targeted to your keyword.
Tuesday, April 02, 2013
|Online marketing has many questions|
If you want to work online, this post is for you!To Work online for many people has become a question mark in terms of whether it can be successful, whether the business program they are looking at is legitimate and for many finding the answers to these questions can be difficult.
When you ask a person what is the draw to working online they may say: